When we talk about corporation which went from rags to riches, Google is the probably the first we think of. After all it isn’t normal for a corporation founded by two research scholars in Stanford University to become one of the world’s most valuable companies. Google (Alphabet, to be precise) is one of most innovative corporations mankind has ever seen. But this company has its set of advantages and disadvantages.



Advantages: –

  • Innovation: – Alphabet Inc. is presently the world’s most innovative company. From self-driving cars to Google Glass to research for longevity this conglomerate has innovated in many sectors. Innovation is the key to survival for any technology company. If the company can’t innovate, then it is thrown away. This is what is happening to many technology companies relying on their old products and not innovating more. Google is trying to move out from its core search engine to other sectors and innovate in that sector yields positive results both for them and the other companies. If Alphabet had stuck to its core search engine then it may not have been as big as it is today.
  • All services for free: – It is hard to imagine to have google services as paid. From YouTube to Search to your mail account, all these things are free. It may not seem to be an advantage to some of my readers but it does help to make all the people of the world techno savvy. Imagine a poor country there you can’t expect paid services to dominate over the free services of the same nature.
  • Not so ‘corporation-ish’: – Google, as a company was not so profit based as it is today. Though this point may not be relevant today, Google had given more attention to the innovation than profits. Now the company is observing a transition in its policy. The proof of the earlier policy is the ‘I’m Feeling Lucky’ button which directed the searchers to the first link on the first page of search results. This button resulted in the loss of a sizeable chunk of revenue for the company. This point is not to say that Google is a charity. After all Google is a for-profit for corporation with its shareholders and the board of directors who are not doing charity but making profits.

 

Disadvantages: –

  • Lack of respect for human privacy: – Google makes its money from your information. The more information it has about you, the more relevant ads it can show to you and more revenue it can generate. Sounds like a solid business plan, doesn’t it? Next time you search for say, a car then don’t be surprised to see the ads related to cars in your mail account and thousands of websites that use AdSense. Many readers may also think that they do not click on Google Ads, think again. Because Google ads are so relevant to the search query that many a times they are indistinguishable. Now this is a big deal. Google knows more things about you than you think. It keeps track of your searches be it from any device as long as your account is logged in. If you use Gmail, it even scans your email for keywords and then show the ads relevant to that keyword. Big deal for privacy lovers, huh?
    Ads that you see everyday!
  • Too much power for a single company: – What happens when a single company get too much power. Yes, abuse of power. Like Microsoft allegedly abused it operating system market share to gain market share in browser industry in the guise of Internet Explorer, Google can do the same thing in any other sector. Google can abuse its dominance to do whatever it likes

Conclusion: –

Overall, I believe Google has changed the way we search for information. While there are certain disadvantages in the form of lack of privacy, we have to adjust with it because most of their services are free for the users, aren’t they? If the users need privacy, then pay the money, because after all the companies also want to make their bucks.